UADE PR DATA LAB – the first of its kind in Argentina and Latin America – is an interactive classroom where students gain access to cutting-edge technology and state-of-the-art software to conduct research based on social listening (active monitoring and analysis of brand, company or organization communications on social media). This includes measuring corporate image and reputation, strategically analyzing communication scenarios, and evaluating the results yielded by public relations strategies and tactics.
The first and only academic laboratory for online reputation measurement in Argentina.
Driven by the university’s “learning by doing” ethos, the PR DATA LAB enriches the education of our bachelor’s students in Public Relations & Institutional Communication and in Global Communication, offering hands-on experiences that reinforce their theoretical knowledge and develop key practical skills.
¿What can you do as a student in the UADE PR Data Lab?
Track trends in real time
Monitor mentions of brands or topics across media and social networks instantly, identify which content drives engagement, and act quickly on communication opportunities.
Manage reputation crises
Trace the evolution of media and public interest during critical events and design timely responses that minimize reputational damage.
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Powered by NEWSWHIP
In partnership with NewsWhip, our students can work with real-world data and cultivate a unique professional profile —ready to tackle market challenges and stand out as innovative leaders in the communications field.
NewsWhip is a real-time media intelligence and predictive analytics platform that enables communication and public relations teams to react where and when matters most. By combining news feeds and social-media streams, it helps identify and anticipate emerging stories.
Thanks to its ability to monitor massive volumes of media-coverage, NewsWhip empowers rapid, informed decision-making around online reputation and content strategy. Its predictive alerts also forecast the potential impact of each news item before it reaches peak virality.
Lic. Mariano Iovine
Responsable (a/c)
Mariano es Director de la Licenciatura en Relaciones Públicas y Comunicación Institucional y de la Doble Titulación en Relaciones Públicas y Comunicación Institucional y Ciencias de la Comunicación de UADE. Desarrolló su experiencia profesional en Latinoamérica donde trabajó para diferentes empresas e industrias. En el ámbito académico, su pasión es enseñar PR en un contexto cada vez más globalizado. Actualmente, es Consejero del Comité de Educación de la PRSA.